Executive directors at small nonprofit organizations have said to me in the past that branding is for the ‘big organizations.’ For example, the Red Cross is one of the top three recognized brands in the world. Obviously they have the resources to invest in brand awareness and they understand the benefits. Many leaders of small Read More →

Share

Take a look at this post from Gail Perry. It is excellent. If you see these signs at your organization it is time for action. KLM

Share

There is some disagreement in the fund raising world surrounding how to get meetings with donors.  Every time I speak to a different development professional, I often hear a different strategy.  Some people I have met would have a promising career as a Secret Agent with the NSA if they were interested in that type Read More →

Share

One of the questions that I often get from young fund raisers working in direct marketing is ‘how often should I mail my donors?’ This is an interesting question, and you can get a different answer every time you ask a different person. I will throw my perspective into the fray, and I hope that Read More →

Share

This is an interesting article about Walmart’s community engagement efforts in one of their newest markets. http://goo.gl/sZQsD KLM  

Share

http://www.forbes.com/sites/devinthorpe/2013/07/02/largest-to-smallest-businesses-around-the-globe-are-giving-back/ Thank you to these companies for providing such great leadership. KLM

Share

As we are trying to raise awareness and money, we often reach out to businesses and organizations and start ‘at the top.’ It makes sense, doesn’t it? We want to find the decision maker. The person who can make things happen. The ‘top dog.’ Sometimes, however, that is not necessarily the best approach. Let me Read More →

Share