There is some disagreement in the fund raising world surrounding how to get meetings with donors. Every time I speak to a different development professional, I often hear a different strategy. Some people I have met would have a promising career as a Secret Agent with the NSA if they were interested in that type … Read More →
One of the questions that I often get from young fund raisers working in direct marketing is ‘how often should I mail my donors?’ This is an interesting question, and you can get a different answer every time you ask a different person. I will throw my perspective into the fray, and I hope that … Read More →
As we are trying to raise awareness and money, we often reach out to businesses and organizations and start ‘at the top.’ It makes sense, doesn’t it? We want to find the decision maker. The person who can make things happen. The ‘top dog.’ Sometimes, however, that is not necessarily the best approach. Let me … Read More →