One of the questions that I often get from young fund raisers working in direct marketing is ‘how often should I mail my donors?’ This is an interesting question, and you can get a different answer every time you ask a different person. I will throw my perspective into the fray, and I hope that … Read More →
This is an interesting article about Walmart’s community engagement efforts in one of their newest markets. http://goo.gl/sZQsD KLM
This article, showing the worldwide impact of Rotary International, makes me truly proud to be a Rotarian. http://www.forbes.com/sites/devinthorpe/2013/04/25/what-is-rotary-international-your-local-rotary-club-is-doing-more-than-you-think/ KLM
http://www.forbes.com/sites/devinthorpe/2013/07/02/largest-to-smallest-businesses-around-the-globe-are-giving-back/ Thank you to these companies for providing such great leadership. KLM
As we are trying to raise awareness and money, we often reach out to businesses and organizations and start ‘at the top.’ It makes sense, doesn’t it? We want to find the decision maker. The person who can make things happen. The ‘top dog.’ Sometimes, however, that is not necessarily the best approach. Let me … Read More →