How many of you have played on a team? I, for one, have always played team sports. From Little League baseball to soccer, volleyball, basketball and kickball, I have always played team sports. Last year I took up skiing, which is my first and only solo sport. I enjoy skiing, but even though you are … Read More →
Organizations today rely heavily on donors who make one or more gifts each year either through the mail or online. These donors are often critical to nonprofit success because they can often be used to keep the lights on, pay for support staff, and defray overhead costs. Sometimes we make the mistake of failing to … Read More →
The recent Colorado floods have caused devastation of property, loss of life, and economic distress for thousands in Colorado. I join my fellow Coloradoans in sending best wishes and support for all who have suffered loss. I am so proud, however, of the way our community at-large has stepped up to help their neighbors. We … Read More →
Executive directors at small nonprofit organizations have said to me in the past that branding is for the ‘big organizations.’ For example, the Red Cross is one of the top three recognized brands in the world. Obviously they have the resources to invest in brand awareness and they understand the benefits. Many leaders of small … Read More →
One of the questions that I often get from young fund raisers working in direct marketing is ‘how often should I mail my donors?’ This is an interesting question, and you can get a different answer every time you ask a different person. I will throw my perspective into the fray, and I hope that … Read More →