A guy was driving across town and he saw a billboard. The billboard read “Do you abuse alcohol? Call 555-1435.” The man, who had a drinking problem and had been considering getting help, decided to place a call to the number in order to access assistance. He grabbed his iPhone and dialed the number. “Leroy’s … Read More →
Executive directors at small nonprofit organizations have said to me in the past that branding is for the ‘big organizations.’ For example, the Red Cross is one of the top three recognized brands in the world. Obviously they have the resources to invest in brand awareness and they understand the benefits. Many leaders of small … Read More →