Recently I was speaking to a colleague about my need to identify a donor for the purpose of throwing a House Party. This person, who was “older” like me, made a comment that she did not see what “Kid ‘n Play” has to do with raising money. We had a laugh but it got me … Read More →
Executive directors at small nonprofit organizations have said to me in the past that branding is for the ‘big organizations.’ For example, the Red Cross is one of the top three recognized brands in the world. Obviously they have the resources to invest in brand awareness and they understand the benefits. Many leaders of small … Read More →
Take a look at this post from Gail Perry. It is excellent. If you see these signs at your organization it is time for action. KLM